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About TheCaratCut

Independent reviews of jewelry retailers, plus buying guides and dated price data

Independent Retailer Reviews

TheCaratCut reviews online jewelry retailers, from Blue Nile and Brilliant Earth to Mejuri, Pandora and Kay. Each one is scored on the same published rubric: pricing transparency, product quality, returns and warranty, customer experience, and ethics and sourcing.

Every score shows the evidence behind it and the date it was checked. We haven't bought or tested pieces ourselves yet, and our reviews say so. Read how we review.

Watch Retailers Too

We also review watch sellers and brands, including Jomashop, WatchMaxx, Jura Watches, Fossil and G-Shock, using the same rubric.

Prices and policies change, so each review carries a “Last verified” date, and we revisit the most-read reviews first.

What We Cover

Diamonds & Engagement Rings

  • Engagement ring retailers
  • Natural and lab-grown diamonds
  • Diamond prices by carat
  • GIA and IGI certificates

Watches

  • Online watch sellers
  • Fashion and sports watch brands
  • Men's watch buying guides

Specialty Jewelry

  • Pearls
  • Vintage and estate jewelry
  • Gemstone jewelry
  • Custom and bespoke makers

Engagement Ring Specialists

Compare engagement ring retailers on price, certificates and return policies. Our reviews cover Blue Nile, James Allen (now sold through Blue Nile), Brilliant Earth and others. Our buying guides explain cut, carat, lab-grown versus natural, and what a fair price looks like.

Diamond Price Data

Our diamond price tracker samples natural and lab-grown diamond prices every month, so the price ranges in our guides are dated and you can check them. Learn more about TheCaratCut.

How We Stay Independent

✓One published scoring rubric for every retailer
✓Each score shows its evidence and the date it was checked
✓Affiliate links never change a score
✓Brands cannot pay for placement
✓We say when a section is based on public data, not testing
✓Mistakes are corrected with a dated note

How We Make Money

TheCaratCut is reader-supported. When you buy through some of our links, including Brilliant Earth, Blue Nile and Amazon, we may earn a commission at no extra cost to you. It never changes a score or a ranking. See our affiliate disclosure.