Whiteflash vs Tiffany & Co.: Paying for the Blue Box?

Can an online retailer really compete with the most famous jewelry brand in the world? When it comes to cut quality and price, the answer might surprise you.

🏆 Quick Verdict

Whiteflash offers "A Cut Above" diamonds that mathematically outperform Tiffany diamonds in light performance, for a fraction of the price. You pay a massive premium for the Tiffany brand name. Smart money goes to Whiteflash.

Head-to-Head Comparison

FeatureWhiteflashTiffany & Co.
price$$$$$$$$
cut QualityElite (A Cut Above)Excellent
brand PrestigeNiche/EnthusiastWorld Famous
packagingPremium BoxIconic Blue Box
valueExcellentPoor

Whiteflash

  • 360° HD Video
  • 24/7 Support
  • Lifetime Warranty

Tiffany & Co.

  • Massive Inventory
  • Astor Ideal Cut
  • Showroom Locations

The Verdict

Tiffany sells a feeling. Whiteflash sells a superior product. If the Blue Box is non-negotiable, buy Tiffany. If you want the most sparkling diamond possible, buy Whiteflash.

Winner: Whiteflash